Aam Aadmi Party (AAP) is using a mix of crowd-sourcing and private fundraisers to attract small and big donors to fund their political campaign in under two months. An interesting tactic to try and attract more small donors and supporters.
"Among the plans that are likely to be launched in the coming days is crowd sourcing of funds with the help of mobile technology, allowing small donors to contribute to the party," Raghav Chadha, AAP member tasked with the fundraising, said.
This is the first time a political outfit has used mobile technology for fundraising.
The aim, party sources said, was to replicate the donations in US President Barack Obama's first election campaign that was funded by millions of supporters who gave small amounts. "Very few people can donate a lumpsum amount, so the challenge is to get 15-20 million donors who can shell out small amounts. Our banking channels are not equipped to handle the volumes so we have tied up with mobile service providers," an AAP leader said. The party has also been organizing mass fund raisers with the NRI community.
Check out the rest of the article from The Times Of India here and start a discussion below. How long until other countries adopt this form of mobile fundraising? What could potential consequences be?